How to Stay Away from Costly Google Adwords Mistakes

Creating an effective Google Adwords campaign can be challenging for both the beginner and the expert, especially if you are just entering a new niche or approaching your target market for the first time. Building an ad campaign that will highly perform in the market is very important, aside from the usual market-monitoring and the regular checking of the competitors’ activities. Still, this strategy also makes it easy to make mistakes and some of that can be very costly.

Conducting keyword research and optimizing ad campaigns can create confusion to some but you can get results by following these simple steps and suggestions by Perry Marshall in his book The Definitive Guide to Google Adwords.  

When you want to build an effective Google Adwords campaign one that generates a large amount of quality traffic and actually reaches your target market make sure you’re not making any of these five common mistakes:

1. Presenting an ad copy without keywords. Many Adwords campaign managers make the mistake of only using the keyword in the headline, and then nowhere else within the ad. The keywords used and their relevance are some of the factors that affect the outcome of your ad campaign, so make sure that your ad contains at least one or two keywords or keyphrases.

2. Directing your visitors to your homepage. You will be getting more interest from the viewers and can even have higher conversion rates if the URL you use in your ad proceeds directly to a landing page with the incentive or promo, and not just your homepage.

3. Relying on the ‘broad match’ function of the Google Adwords Keyword Selector Tool. The ‘broad match’ feature will only give you a general idea of relevant keywords in your niche or market, but you do have other options. In the same way, you can use the tool’s ‘phrase match’ and ‘exact match’ functions for your ads and website copy to get quality and intended list of keywords.

4. Using a set of keywords that do not actually give results. Typically, it takes some time before you gain an exact understanding of your target market’s needs and keep in mind as well that your audience may not be searching for your services or products with similar keywords you use online. In drilling down search results and getting the most out of your campaign, you need to produce a list of similar and other relevant keywords with the Google Adwords Keyword Selector Tool’s ’synonyms’ feature.

5. Showing your offer only in the body copy. In your copy’s headline, highlight the ‘ultimate benefit’ right away. Apply a visualization technique about your viewer or reader looking at your headlines; do they have enough reasons to click through your copy’s content? Even though Google Adwords ads are only comprised of 3-4 lines, most people scan even these small pieces of copy and will only react when they resonate with something truly amazing or unique your chance to grab their attention lies right in the headline.