Bing from Microsoft is one of the newest search engines on the Internet, although the company’s promotions establish it as a different search tool.   Rather than being a ‘search engine’, Microsoft calls it a ‘decision engine’.  For example, Bing’s user interface can provide the user with more accurate and pertinent data with less effort, which is something that Google sometimes fails to do.

If you wish to build further backlinks through article marketing, how do you achieve the best results using Bing’s engine?  First, let us briefly discuss the special aspects of the Bing ‘decision engine.’

The Bing engine does a better job in terms of presenting relevant results and detailed information to Internet users who employ it, in comparison to Google.   Some may argue that this only seems so because of the new user interface.  The snippets that Bing provides also allow a user to view more detailed info about a webpage, for example, without leaving the search results page.  Further information is displayed without leaving the Bing results page, simply by moving your cursor over the associated information.  Mousing over a piece of information may even show some meta-data, if it is available.

It may seem that one needs to redo or rethink his article marketing strategy, but the conventional standards may still be used.  An edge over your competitors may be achieved much like before: by writing high-quality content, incorporating the relevant keywords, and disseminating your content through article directories – making sure that you also create an accessible and compelling author bio or resource box.

The more detailed data that can be seen through Bing’s search results may equate to more convenient access to the desired information for any visitors.  There may be coming developments to Bing that would necessitate some adjustments to your article marketing strategies.  Despite the popularity of Google Search, you can gain traffic with Bing, as it promotes the information contained in your articles much better than Google.

You do not need to rebuild your article marketing methods from the ground up if you want to attract traffic from Internet users who use the ‘decision engine’.  Bing is one of the best innovations in search engine technology, and simply honing your article marketing strategies while new developments come along will serve you and your website well enough.