No, it is not the H1N1 Swine flu, but it can be a pan-epidemic for your server.
Recently my good friend, Jonathan Teng, got 3 of his web servers infected by a terrible virus called ‘Gumblar’.
(I’m not sure if you already heard about it or may be you’re one of the million victims out there but let me tell you quickly what happened to Jonathan’s sites.)
In just 2 days, Gumblar spreads throughout his 3 web severs and infected 117 of his websites.
His entire web business was severely hit overnight!
He lost thousands of dollars in potential sales over a 6 day period. Everyone browsing his sites using Chrome and Firefox got an alert message saying:
“Warning: Visiting this site may harm your computer!”
And those who were using other browsers didn’t get that message and got their PCs infected as well.
Though he incessantly argued with his web hosting providers to help clean his sites, they didn’t care much about it.
How bad was that?!
* He suddenly wasn’t making money at all from his sites.
* Years of hard work evaporated in a matter of days!
* His sites were blacklisted by Google and other search engines.
* His sites were propagating the virus to other PCs.
* His credibility was suddenly at stake and he was labeled a virus spreader!
That was one of the toughest nightmares he ever faced.
You can watch how frustrated he was when that happened and ALSO how he managed to secure EVERYTHING back for good:
>> http://dotcom-masters.com/go/webserverguardian
This makes me realize how volatile our web businesses are!
It could be making you a TON of money today, but in just a blink of an eye, they could be completely wiped out the next day!
* This can happen to ME and…
* This can happen to YOU as well! 
I’m not wishing for this to happen to anyone of us
BUT
** Prevention is better than cure **
Taking precautionary measures to secure our web businesses is a REAL MUST if you do not want all our hard work gone into smoke!
So I urge you to watch how Jonathan managed to solve this problem and how you can do the same for your online
business!
Check it here:
>> http://dotcom-masters.com/go/webserverguardian
PS: I’m not sure how long he’ll keep this video live but you’ll need to act fast and let him show you a fool-proof automated way to safeguard your online properties:
>>http://dotcom-masters.com/go/webserverguardian
P.S. The Price will amaze you! For what it will protect you against, this is totally affordable
Filed under Security by on Feb 4th, 2010. Comment. 
When you start a new web business, there are so many things to do that it is easy to overlook or postpone addressing some of the most important aspects of marketing. One of the decisions that you can’t afford to omit from your early planning is your business’ positioning.
Basically a marketing position identifies your unique place in the market. The key word here is unique. What makes your enterprise different from your that of your competitors? What benefits do you offer your target market that the other players don’t?
-Customer Service – Nearly all businesses claim they have great service. If you can offer exceptional service compared to your competitors, your customers will remember you. I remember calling a surly plumber to try to get him to come to my home for a plumbing emergency on a weekend. He acted like he didn’t want my business and then told me it was going to be 0 for him just to show up. I told him “never mind” and hung up. I called roto-router who gave me amazing service, a guarantee, and the whole bill was less than the other guy’s service call fee. I now use that company for all my plumbing.
-Extraordinary Features and Benefits – Positioning is not just about what makes you different, it’s also about what you emphasize. Folgers announces to the world that it’s “mountain grown coffee” ( a feature). Guess what? All coffee is mountain grown. Folgers just claimed this feature first. What is there that none of your competitors are talking about, yet?
-Price Point – Not everyone can offer the lowest prices and still make a profit. But you must be certain to convince your prospect that your products and services are worth whatever it is that you charge.
-Negative Features – Is there something you don’t have that annoys customers of your competitors? I’m not saying use negative advertising, but just mention the feature and tie it to a benefit. I’m annoyed when I have to pay for parking to go shopping at Mall. Instead of touting free parking, a mall that wants to speak to me might declare, “you’ll never have to pay for parking”. This drives home the pain of shopping with a competitor without going negative. Of course any totally online business can make this claim.
-Authority – Many companies tout how long they’ve been in business. All of these things build trust in the mind of the consumer. What trust-building factors do you have that the competition does not?
-Others – Whatever you can think of that allows you to demonstrate that you are different from your competitors (in a good way, of course) is useful. That’s really all positioning is. Spend some time thinking through each phase of your business to see what you can point to in order to stand apart.
You will spend a great deal of time later developing your online business. You may even make subtle modifications to your positioning as you experiment and discover what is working for you and what isn’t. Immediately, though, you must start working on your positioning statements. They are too important to postpone.
Filed under Internet Marketing by on Nov 2nd, 2009. Comment.
